Through an in-depth analysis of the brand’s positioning, we studied both verbal and visual language, adapting the tone to be authoritative yet accessible. We paid particular attention to typographic details and stylistic elements to define a well-established personality for the brand. The website features a smooth, intuitive UI, with design and graphic details that evoke the world of science, while incorporating the sophisticated refinement typical of high-end cosmetic products. The photographic production, characterized by sharp lighting and sets with material-based environments, highlights the product’s essence, showcasing its range through elegant color variations that emphasize its distinctions. This approach has allowed us to gain specific insights and venture into a new sector: the world of skincare. For Next Concept, this represents a new opportunity and an exciting challenge to explore and innovate in a constantly evolving industry.
