The goal of this production was to highlight the technological innovation that, when, combined with the use of the highest quality raw materials and the craftsmanship of digital, transforms an iconic product like pasta into something entirely new. A product that, while already seemingly complete and perfect, reveals new potential through a bold creative vision.
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The emotional and engaging video unfolds in 60 seconds, taking the viewer on a journey from production to preparation and, ultimately, to the moment of shared enjoyment. Each creation becomes a work of art capable of stimulating all the senses: not only through its aesthetic appeal, but also through its impact on taste and texture. The 3D pasta becomes a powerful tool in the hands of those who prepare it, offering a unique sensory experience capable of surprising even the most refined palates. With this production, we are proud to have won the Special Star Award for Creative Direction at the Mediastars.
