For the launch of the 3D Spaghetto, we developed a targeted digital strategy, creating visual content that reimagines some of Italy’s most iconic recipes in a finger food format. From the classic spaghetti al pomodoro, symbolizing the simplicity and passion that define Italian cuisine, to a gourmet version of carbonara that preserves its authentic essence, we created a unique visual and sensory experience.
The photoshoots were designed to recreate evocative settings that immediately evoke the essence of Italian culinary culture. Natural elements, warm lighting, traditional materials, and colors inspired by the Italian landscape were expertly used to immerse the viewer in the authentic atmosphere of our cuisine. This approach had an immediate impact, and in less than two months, the 3D Spaghetti became the standout item of the BluRhapsody collection.
